In our ongoing series, the FinTECHTalents FinTech of the Week is Responsive AI, which offers the wealth management solutions based on artificial intelligence and machine learning. Davyde Wachell, CEO of Responsive AI discusses data, wealth management, creating better services for clients and advisers at FinTECHTalents 2019.
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How does Responsive AI support the wealth management industry?
Our mission is to help advisers and clients collaborate, making the most of the data available to them. Our core product offering right now is called Next Best Action for Hybrid Adviser. What we do is we aggregate up client data, so we get a full data persona of the client and then we provide the adviser with insights and analytics on how to serve the client best. Any given morning the adviser can come in see a priority dashboard and understand which clients they need to serve and what they’re going to help them with.
How was that done in the ‘bad old days’?
In the bad old days, an adviser would probably have to pull data from different systems. They’d have to go through a reasoning process of: ‘Is there something I need to do here? Is there a problem? Is there an opportunity? Then they’d have to go through a work process of proposing that to a client. We provide that ‘on demand or just-in-time’ so the adviser comes in the opportunity, and the risk is there, and they’re able to act on it with instruction.
How do behavioural analytics drive a better outcome for customers?
In the old days you’d have some questionnaire information from a client, maybe some demographic information that’s living on a CRM. Now with the PSD II, data is open we can get granular data about what a client is doing or who they are in time. What really matters is if people change in time and people are different. With high-resolution data we can create more customised strategies we can create just-in-time strategies and we can know deeply sort of the personality profiles of our clients. What they’re going to respond to.
To answer your question: Are people predictable? The answer is yes. We’ve, with a number of different features and factors, we’ve been able to predict what clients are going to do next week or a few weeks from now with 99% accuracy. It’s because people are creatures of habit. You do the same things every day, you do the same things week over week and month over month and even year over year. You can take those patterns and those cycles and you can turn those into better service and better help from adviser.
Is the industry moving beyond the wits and of men and women?
Yes, it does mean it’s moving beyond their wits of men and women. The system of intelligence is … I think the best example is Uber. So in the old days there are taxi agencies there’s taxis, there’s hailing a cab, there’s phone calls, there’s all the schlepping that goes around. Now you just have a consolidated system that orchestrates the hailing of cabs, the payment of cab drivers even issuance of credit in some cases. So, the system of intelligence really consolidates and aggregates multiple business processes pieces of software interaction between people and provides an intelligent framework for running business.
I think it’s the Marc Andreessen thing of ‘Software is eating the world’. I think more and more we’re going to see systems that absorb business processes, sometimes absorb people’s jobs and hopefully, if they’re done correctly, connect the needs of consumers and clients to the needs of businesses.
Watch Responsive AI on the FinTech Stories Stage at FTT19: