Financial Services Institution

Brand Perception, Thought Leadership, Access to Talent

The Challenge

As one of the first real challenger banks on the UK high street the philosophy was that customers should be able to bank when it suited them. Despite them revolutionising access to banking services they struggled to align themselves as a digital innovator and business, negatively impacting their access to fintechs and their ability to attract talent.

The solution

Not only did the client want a physical presence at FintechTalents to build their brand’s association as a key operator in the fintech space but it also gave them vital access to those fintechs driving the digital transformation of the industry and the talent of the future. Along with a pre-festival social media campaign positioning the brand as an innovation leader their CTO had the opportunity to speak as a digital leader on the main stage at the Festival, reinforcing their digital innovation strategy to 2000 innovators, opinion formers and decision makers in fintech.

The results
  • Direct access to fintechs, talent and new strategic partners
  • Repositioning brand as a digital innovator within financial services
  • Increased brand awareness across a fintech community of 22,000 innovators and decision makers
  • Establish business as a digital thought leader